One of the most imperative parts of any business is good financial management. John Tennent explains that poor financial management can lead to the downfall of any business, be it a start-up or a large blue chip brand. Tennent claims that very few people are equipped to deal with the financial aspects of business and may be embarrassed by their lack of understanding.

Reassuring readers that not understanding every aspect of finance does not necessarily mean being ignorant, he takes the reader through a practical step by step guide to understanding and managing financial responsibilities. Much of the ‘how to’ guides deal with the exact tasks that manager’s have to do and each chapter explores the principles that can be applied to the tasks at hand.

EFFECTIVE MEDIA COVERAGE IN 90 MINUTES
TED LAMB

It’s another in the series of ‘In 90 Minutes’ where amazingly you can learn how to gain media coverage in a mere hour and a half. Surprisingly this book is a source of good ideas and covers a topic which is important to any business be it big or small.

Written by an experienced journalist and PR consultant, Ted Lamb expresses the importance of looking into the media opportunities that are available to your business. Good, regular publicity can lead to various opportunities such as creating sales and saving advertising cost. Reminding you that good publicity equals huge benefits, Lamb covers many ‘how to’ topics to develop a campaign which exploits all the great opportunities that come from publicity.

BAD SAMARITANS. THE GUILTY SECRETS OF RICH
NATIONS & THE THREAT TO GLOBAL PROSPERITY
HA-JOON CHANG

Cambridge economist, Ha- Joon Chang, shares his fresh views on global affairs and interesting insights regarding the future of globalisation in his book Bad Samaritans. In his interesting but overly detailed book, Chang argues that in theory some of the world’s wealthiest countries and supranational institutions support the notion that all nations should develop into modern industrial societies.

Yet, in practice, he argues that those at the top are ‘kicking away the ladder’ to wealth that they themselves once climbed as the rich and powerful governments and institutions are being ‘Bad Samaritans’ preventing others from having the opportunit.

SPARE ROOM START UP: HOW TO
START A BUSINESS FROM HOME
EMMA JONES

As the title states, Spare Room Start Up is a colourful, lighthearted guide to starting up a business from home. Focusing on issues that affect home business start-ups directly, the author Emma Jones, who is a serial home entrepreneur, shows you how easy it is to start up a business from home. With quirky titles such as ‘Kitchen Table Business Plan’ and ‘Web Server In The Attic’ she is able to organise the book in three key themes: business, lifestyle and technology.

The home has now become the most popular location for startup businesses in the UK and the guide shows you how starting a business at home does not have to affect your work/life balance.